Building, selling, and starting over
Practical observations from growing a professional-services company, leading a remote team, selling through trust, navigating an acquisition, and finding direction after an exit.
New writing in development
Brad Ebenhoeh
I build businesses around trust, then make them scale.
Entrepreneur, co-founder, and former CEO of Accountfully. I spent thirteen years turning a kitchen-table idea into a nearly 70-person national firm—and I’m sharing what that chapter taught me as I begin the next one.
Charleston, South CarolinaEntrepreneur between ventures
A simple belief
Relationships compound. The extra call, the honest answer, the time invested when no one is keeping score—that is the work.
About
Small-town roots. Builder’s instinct.
I grew up in Michigan, studied accounting at Michigan State, and began my career at PwC. The conventional path was clear. It just wasn’t mine.
After moving to Charleston with my wife, Meredith, we started Accountfully in 2012. The original idea changed. The mission did not: give growing companies the financial clarity and human partnership they deserved. What began as a two-person practice became a nearly 70-person, remote-first firm serving businesses nationwide.
Accountfully earned a place on the Inc. 5000 for seven consecutive years before joining BELAY in 2025. That chapter taught me how to pivot without losing conviction, build culture at a distance, sell through trust instead of pressure, and lead alongside the person who knows me best.
Along the way, I hosted two founder-focused podcasts, joined conversations about growth, talent, finance, and entrepreneurship, and spoke candidly about the pivots and people behind the numbers. Today I’m revisiting those lessons, writing more, and exploring the next set of problems worth solving.
Co-founded AccountfullyCharleston, SC
Seven consecutive Inc. 5000 appearancesNational growth
Accountfully acquired by BELAYThirteen-year chapter
Writing, listening, and building againNext chapter
What I’m working on
Thirteen years left a deep archive: founder conversations, talks, interviews, and notes from the unpolished middle of entrepreneurship. I’m turning the strongest ideas into useful new work.
The longer version of the story
A book-length project about ambition, partnership, identity, and what a founder learns when the business is no longer the answer to “what do you do?”
Currently shaping the direction
Good conversations tend to start before there’s an agenda.
I’m open to thoughtful conversations about entrepreneurship, advisory work, boards, speaking, and the difficult questions founders don’t always have a place to ask.